Ha presentato il progetto Diego Perifano, Redifin

The conference

Entrepreneurship education has globally gained strength apace with its fast growth in higher educational institutions and their curriculum development. Its recent research has moved from content questions to the processes of learning and teaching in diverse contexts. This track invites scholars to share their research findings of diverse aspects of entrepreneurial education to further develop its agenda in higher education.

As broadly understood entrepreneurship refers to the way that individuals and organisations create and implement new ideas and ways of doing things, respond proactively to the environment, and thus initiate change involving uncertainty and complexity. It is argued that regardless of career path, key entrepreneurial principles and theories are useful for nurturing enterprising attitudes and behaviour. This refers to a state of mind applicable to all settings and aspects of life. Considering traditional knowledge-oriented teaching, these definitions actually represent a curriculum reform per se. As the recent European survey indicated, the teaching methods deemed effective in entrepreneurial education were often different from the methods traditionally used in higher education and these educational themes and methodologies were often new for most of the HEIs.

Science-to-Business Marketing Research Centre

The Research Centre “Science Marketing” at the University of Applied Sciences Muenster developed with its concept of Science-to-Business Marketing the first strategic approach worldwide for a successful commercialisation of research competencies, capacities and results.The basis of this approach is the conviction that market mechanisms also work on the research market. All successful companies are working with marketing strategies. A basic principle of their success is that these companies know exactly the demand of their customers and that they adjust their research, developing and production to their customers’ needs. So why do research institutions not use marketing strategies? By a consistent focusing on the customer, the third party funding of research institutions can be increased enormously.Science-to-Business Marketing aims at a successful marketing of research competencies, capacities and results. The objective of the Research Centre “Science Marketing” is to develop, test and provide new models, instruments and proceedings for research commercialisation that enable universities to market their research more effectively.For more information on the International conferences of the Science-to-Business Marketing Research Centre please visit: http://www.science-marketing.com

Informazioni su viceconte

Management education, strategic design
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